Holliday Development has long been a pioneer in transforming neighborhoods. Before Holliday Development built Central Station, West Oakland had a storied history but a troubled recent past. When Rick Holliday saw the opportunity to turn the abandoned historic 16th Street Train Station into a community asset, and the land around it into a catalyst for positive change, the local community embraced the idea of bringing new life to the neighborhood. 29 acres of former railyard is now occupied by the first 400 of 1200 homes to be built in Central Station. These 400 units include the 163 unit Pacific Cannery Lofts, where young technology workers from Apple, Google, and Genentech, professional photographers and architects, and young working professional families have bought their first homes, and some long-ago West Oakland residents who moved away have come back to reinvest. The residents have gotten involved in neighborhood clean-ups, crime prevention, planning, and other efforts to continue the transformation and rejuvenation of this great neighborhood.