The Holliday Development story began in SoMa in the late 1980s. Holliday Development’s first three projects The Clocktower Lofts, 355 Bryant, and 601 4th, brought a new type of housing to the San Francisco market – live/work lofts – that met the need of an emerging economy of professionals who worked from home but embodied a big change in the global economy. “White Collar Live Work” as it was called was different from the Bohemian live/work lifestyle of New York artists because it was creative professionals who ran a small boutique service business, or incubated an early tech start-up, that would grow into drivers of San Francisco’s 21st century economy. Today, these are SOMA landmarks, and perhaps some of San Francisco’s most coveted addresses both for tech start-up offices and innovative individual’s homes because of the legacy of the creativity and community that developed in these first live/work buildings in SOMA.