In 1996, Holliday Development was approached by a warehouse owner and the City of Emeryville to help reposition a dilapidated property—built in the 1920s as a furniture factory—in a neglected area of Emeryville. City offi cials, who were struggling to balance housing needs with Emeryville’s rapid business growth, saw in the warehouse a perfect match for Holliday Development’s proven capabilities in the area of residential and commercial rehabilitation. We partnered with the family that owned the warehouse to turn an eyesore into a landmark in a rapidly developing and architecturally important neighborhood.