Simplicity is an architectural virtue when it translates to rhythmic depth and anchor-like strength. This former home of Schmidt Lithograph began with the block-long masonry base, the lone flourish a line of arched third-floor windows. Then came the slender clock tower, a metal-capped container for water tanks. These elements remained powerful even as the Bay Bridge rose next door, as printing presses were replaced by residential lofts and now as downtown’s skyline draws near. Frills soon fade. Simple moves are the ones that count.

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