Goldman Sachs Urban Investment Group has tapped veteran Rick Holliday of Holliday Development to rescue a 340 unit housing project at the former Coca-Cola bottling plant at 5800 3rd St in San Francisco.  The $150 million project’s first phase will include 140 units of housing and the city’s first Fresh and Easy grocery store. Completion is scheduled for a year to 14 months from now.  The building’s podium was 80 percent complete when it was shut down in April due to Noteware Development’s financial troubles.

Holliday Development began with lofts in San Francisco and after nine years of focus on the east bay is now glad to be back in the city.  Jesse Blout, managing director of Goldman Sachs Urban Investment Group calls Rick Holliday creative, community minded and experienced.  All in all he has what it takes to successfully develop in a difficult market.  Click here to read the San Francisco Business Times article on this new development.