Pioneering the East Bay

In 1996, Holliday Development was approached by a warehouse owner and the City of Emeryville to help reposition a dilapidated property—built in the 1920s as a furniture factory—in a neglected area of Emeryville. City officials, who were struggling to balance housing needs with Emeryville’s rapid business growth, saw in the warehouse a perfect match for Holliday Development’s proven capabilities in the area of residential and commercial rehabilitation. We partnered with the family that owned the warehouse to turn an eyesore into a landmark in a rapidly developing and architecturally important neighborhood. View the 21st Century Home segment "Lofty Goals"   [ video: 18.1M ]

Award Winner

warehouse before rehabilitation

living area

Completed: 2000 Project value: $36 million Number of units: 141 Lot size 1.7 acres Building area: 220,000 square feet Site area: 74,333 square feet Average unit size: 1,100 Average unit price (2000): $250,000 Average unit price (2003): $360,000 Density per acre: 83 units/acre Parking: 180 spaces